Beauty Tech at Beautyworld Middle East 2021

As technology continues to drive product evolution in the global beauty industry, the sector's future is being shaped by unique brand adaptations and innovations such as the personalisation of products to meet consumer demands. Speaking from this year's Beautyworld Middle East at #DubaiWorldTradeCentre, Paul Peros – CEO of Reduit, and Dennis Geizeman - Chief Brand Officer of Light Tree Ventures, outline an exciting new era for beauty sector players.