E-commerce and the Beauty Industry

After historically functioning as a traditional brick and mortar retail industry, the beauty sector has witnessed rapid growth in e-commerce driven by innovative technology in recent years. We spoke with Ayat Toufeeq - Co-Founder & CEO, Powder; Anisha Oberoi - CEO & Founder, Secret Skin; and Haifa Addas - Founder & CEO, Instaglam, at this year's Beautyworld Middle East at #DubaiWorldTradeCentre to understand the evolution of the online consumer journey and why an omnichannel model is the future for sector players.