Beautyworld Middle East 2021

Beautyworld Middle East, the region’s largest international trade fair for the beauty industry for 25 years, is currently underway at #DubaiWorldTradeCentre. We spoke to Simon Mellor – CEO, Messe Frankfurt Middle East, to discuss the importance of in-person events and how they facilitate thousands of face-to-face conversations which create opportunities for key industry players to display new technologies and innovations whilst instilling trust in their products.